A destination for all seasons
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The media is constantly in search of fresh ideas, images, and videos to mark the changing of seasons. Lookatmedia™ allows you to manage your media presence and promote your seasonal offers through the media all year round.
Changing seasons is an opportunity to look at the world afresh. We think of turning leaves and country drives in autumn or fall: snowy scenes and warm hearths in winter. In spring, we think of things coming to life. And in summer, we think of sandy beaches and faraway destinations. Every changing season also brings with it an opportunity for your brand to promote seasonal offers. It’s also another opportunity to reengage with the media with feel-good stories.
Why seasonal offers matter to the media
The media are like everyone else; they see the changing of the seasons. They need to create content that engages with their readers and viewers, so they need a fresh spin on something that happens every year. For travel journalists and publications, changing seasons can also coincide with peak holiday periods. They need something of value they can offer their readers and viewers, and your new seasonal offers might just fit the bill.
The romance of seasonal change
From the beginning of time, writers and artists have written and illustrated how changing seasons changes their worldview. There is something about changing seasons that connects us all. Create stories that connect with the familiar, add a new spin, and make them easily accessible to journalists through your Lookatmedia™ centre. Provide a fresh perspective on something as old as time itself. Provide the types of content that overcome naturally cynical views and include your seasonal offers in the story.
The value of immediacy
Journalists and the media plan in advance to have content that talks to the changing of seasons. Provide and promote your long-form content on your own Lookatmedia™ centre in advance of the forthcoming season. Your seasonal offers add the element of immediacy that journalists are always seeking.
As the seasons change
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Whether your offers are limited or change by seasons, Lookatmedia™ provides you with an opportunity to build your brands profile and reputation through the media all year round.
As the seasons change
Getty Images/iStockphoto
Whether your offers are limited or change by seasons, Lookatmedia™ provides you with an opportunity to build your brands profile and reputation through the media all year round.
Anywhere, anytime
Getty Images/iStockphoto
Journalists, media representatives and influencers don’t always work from behind a desk. Lookatmedia™ allows them to access the illustrated media friendly content you create from anywhere, at any time.
Anywhere, anytime
Getty Images/iStockphoto
Journalists, media representatives and influencers don’t always work from behind a desk. Lookatmedia™ allows them to access the illustrated media friendly content you create from anywhere, at any time.
Illustrate your stories
A snowy vista, a white sandy sunlit beach, a winding road framed by autumnal colours all tell instantly recognisable stories of changing seasons. Illustrate your seasonal offers with compelling images and video added directly to your articles from your fully integrated Lookatmedia™ Digital Asset Management (DAM) solution. Allow journalist approved pre-approved access to this content while tracking usage. Make it simpler for journalists to tell your stories of seasonal offers by making it simple for them to create original content.
Discover content by date
Your seasonal offers may be availed for a whole or season or a pre-defined date. Create ‘Event’ articles in your Lookatmedia™ centre, allowing journalists to discover content and events within specific date ranges.
Evergreen content
You will have evergreen stories you wish to tell. Content that has a life beyond this season or a specific time frame. That type of content is a pathway for journalists to create their own, original spin on your story. Build a library of evergreen seasonal content about the experiences that people love and want every year and make it easily accessible to the media through your new Lookatmedia™ centre.
